Guezli Remember to stock your pantry with these unforgettable cookies baked by HUG - Willisau Ringli, Chräbeli (anise cookies), or Nuss-Stängeli (nutty sticks).
HUG factory shops
Our factory shops ‘Chnusper Shop’ in Malters, ‘Ringli Shop’ Willisau and the ‘Wernli Shop’ in Trimbach offer a unique shopping experience.
HUG AG is a Swiss family company through and through: with its three locations Malters, Willisau and Trimbach it is at home in the heart of Switzerland and is now managed in the fourth generation by Andreas and Werner Hug.
Master baker Joseph Hug-Meyer invented the Swiss zwieback as long ago as 1877 in Lucerne. In the evenings, he cut the unsold bread into slices and toasted them overnight in the hot oven.
The Willisauer Ringli is known as the hardest biscuit in Switzerland. But, if you know the trick, break the biscuit into four parts
with your elbow and then let it melt, piece by piece, in the mouth. The unmistakeable honey and lemon taste of this classic then
really comes into its own. For the anniversary, HUG is presenting the Willsauer Ringli for the first time with a softer side, as
Willisauer Ringli "au chocolat".
With the HUG family promise "Natural – honest "Andreas and Werner Hug declare their intention to further strengthen
their hitherto consciously cultivated attitude to raw materials by their signatures in the form of a guarantee seal.
From 2014 only UTZ certified cocoa products will be used.
It is said that one morning in 1877 Joseph Hug-Meyer, while still half asleep, by mistake put slices of bread instead
of loaves of bread in the baking oven. Thus, intentionally or unintentionally, he had laid the foundation for the HUG
success story: the fine HUG zwieback was born.