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History
History

Master baker Joseph Hug-Meyer invented the Swiss zwieback as long ago as 1877 in Lucerne. In the evenings, he cut the unsold bread into slices and toasted them overnight in the hot oven.

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HUG Familie
HUG Familie

HUG AG is a Swiss family company through and through: with its three locations Malters, Willisau and Trimbach it is at home in the heart of Switzerland and is now managed in the fourth generation by Andreas and Werner Hug.

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HUG factory shops
HUG factory shops

Our factory shops ‘Chnusper Shop’ in Malters, ‘Ringli Shop’ Willisau and the ‘Wernli Shop’ in Trimbach offer a unique shopping experience.

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Natural · Honest

With the HUG family promise "Natural – honest "Andreas and Werner Hug declare their intention to further strengthen their hitherto consciously cultivated attitude to raw materials by their signatures in the form of a guarantee seal. From 2014 only UTZ certified cocoa products will be used.

The HUG story

It is said that one morning in 1877 Joseph Hug-Meyer, while still half asleep, by mistake put slices of bread instead of loaves of bread in the baking oven. Thus, intentionally or unintentionally, he had laid the foundation for the HUG success story: the fine HUG zwieback was born.