Outdated browser

You are using an outdated Internet Explorer (IE) browser. In order for the website to be displayed correctly, you need at least IE 9.


Download Internet Explore

 
History of the family company
History of the family company

Master baker Joseph Hug-Meyer invented the Swiss zwieback in Lucerne as long ago as 1877. He cut the unsold bread into slices and toasted them overnight in the hot oven. The twice-baked bread became zwieback, zwieback means twice-baked.

More information
 
Nut ring cookies Limited Edition
Nut ring cookies Limited Edition

A crunchy delicate delight made from lightly toasted hazelnuts and whisked eggwhite. Nut ring cookies belong to the product range of traditional HUG cookies for many years.

More information
 
HUG Familie
HUG Familie

HUG AG is a Swiss family company through and through: with its three locations Malters, Willisau and Trimbach it is at home in the heart of Switzerland and is now managed in the fourth generation by Andreas and Werner Hug.

More information
 
HUG factory shops
HUG factory shops

Our factory shops ‘Chnusper Shop’ in Malters, ‘Ringli Shop’ Willisau and the ‘Wernli Shop’ in Trimbach offer a unique shopping experience.

More information

Natural · Honest

With the HUG family promise "Natural – honest "Andreas and Werner Hug declare their intention to further strengthen their hitherto consciously cultivated attitude to raw materials by their signatures in the form of a guarantee seal. From 2014 only UTZ certified cocoa products will be used.

The HUG story

It is said that one morning in 1877 Joseph Hug-Meyer, while still half asleep, by mistake put slices of bread instead of loaves of bread in the baking oven. Thus, intentionally or unintentionally, he had laid the foundation for the HUG success story: the fine HUG zwieback was born.