Welcome to the "Chnusper-Laden".

Smell, see, and try out our delectable products. Don't be shy if you love them - they are for sale, factory fresh.

Here in "Chnusper-Laden" is where you can live through the 125-year history of HUG AG. Starting with the production of zwieback, through to modern production techniques for making delightful cookie specialties, crunchy DAR-VIDA, and frozen snacks.

Tons of baked goods, minimal packaging, great prices - and fresh from the oven too. That's what our factory assortment is all about. We also have our very own gift wrapping. And interesting promotions and great deals. Regularly!